A product does not sell itself. It requires an adequate presentation to attract attention. Shop-in-shop solutions place your products in an appealing environment tailor-made to match your corporate identity. How do such shop-in-shop systems look like?
Examples of effective shop-in-shop concepts
The aims of successful shop-in-shop presentations are twofold: First, the product needs to catch the customer’s eye. It needs to stand out of the masses through a more appealing display. At the same time shop-in-shop systems actively support sales personnel during the sale.
For example, it is not enough to present sizable products like floorings or doors by simply displaying one single product. Customers want to see and touch all available varieties. Hence, the presentation needs to be designed to provide room for a high number of products while keeping the required floor space at a minimum. You have certainly witnessed this fundamental rule of shop-in-shop systems in DIY stores. Here, big, sliding boards display parquet, laminate floors or tiles.
A shop-in-shop system designed around your product
Your personal shop-in-shop should clearly differentiate itself from that of your neighbors. Unique design ensures that customers recognize and recollect your shop. At the same time the shop has to seem welcoming and convey an image of high quality. Subconsciously, customers draw conclusions about the price and the quality of a product based on its presentation and the product environment. Above all however, the design of shop-in-shop solutions needs to be adapted to the product line on display. The product is always at the center of attention.
For example, a clothing shop-in-shop has to be designed to enable the customer to quickly find the desired assortment and inspect as many items as possible in a short time. This increases the likelihood that the customer will find something suitable. Marketing experts agree that customers only spend a few minutes looking for a purchase. Not having found the right product, the customer will leave the shop. The question is how to design a shop-in-shop system to make those minutes count.
Shop-in-Shop systems: The components
Shop-in-shop systems can comprise a variety of different product presentations: Stand-alone banners and displays, different types of shelves and merchandize carry systems in every conceivable size and design. Brochure stands, carts, vitrines, bar displays and sales towers compete for the attention of customers.
You have the choice between warm materials like wood or modern alternatives like plastic, metal, aluminum or glass. The type of lighting also assumes an important role. Lighting can be used to create a fitting atmosphere and literally cast a spot light on selected products. The type of display is also dependent on the product itself: Clothing requires a completely different shop-in-shop solution than building materials, toys, cosmetics or foodstuffs. If you are operating several shops or if you are part of a chain, your optimal choice would be a tailor-made, individualistic design that people will recognize.
Our competent and experienced team develops unique ways to make your product stand out of the masses and supports you in every step from planning until implementation.